SPLYCEHOUSE
Brand Style Guide
Table of Contents
One | The Brand
SPLYCEHOUSE is your dedicated event video team, operating like the in-house experts you didn't know you had. We're your "easy button" for all things video, streamlining the entire process from preproduction through to final delivery.
Vision: We unite creatives to optimize and elevate the art of storytelling.
Mission: We tell stories that matter with efficiency and passion.
Primary Word Mark
A clear margin around the mark is required to maintain the integrity of the logo and optimize visibility. The formal word mark — required for most client-facing applications. Maintain clear margin around the mark.
Secondary Word Mark
A clear margin around the mark is required to maintain the integrity of the logo and optimize visibility. The informal word mark — use for cases that are not client-facing.
Primary Brand Mark
A clear margin around the mark is required to maintain the integrity of the logo and optimize visibility. The brand mark is a secondary element in the system. Use it within the same environment as the word mark.
Horizontal Lock Up
A clear margin around the mark is required to maintain the integrity of the logo and optimize visibility. A secondary element in the brand system. Approved for client-facing use.
Vertical Lock Up
A clear margin around the mark is required to maintain the integrity of the logo and optimize visibility. Appropriate for both formal and informal cases.
Tagline & Lockups
A clear margin around the mark is required to maintain the integrity of the logo and optimize visibility. "WE GOT YOU" — the primary brand tagline, set in Rustico V2.
Two | Brand Integrity
Brand Integrity
Application Mistakes
Here is a collection of common mistakes when using the primary word mark. This applies to all assets as well. Please be sure to avoid these.
Do not stretch the logo.
Do not change the color of the logo.
SPLYCEFILMS
Do not add or change words to the logo.
Do not use a background color besides the specific brand colors.
Brand Integrity
Negative Space
To maintain brand integrity, consistency must be upheld across all applications for both motion and still photography. The logo should not be too large or too small within the frame.
Brand Integrity
Blend Mode
To maintain the color palette across images, use the primary blue and set the blend mode to "color."
We Got You
Three | Colors
Colors
The Palette
Splyce Blue and White are the foundation of the brand. Splyce Gold and Haze support the primary palette, while Slate and Black extend it for additional range.
Color Use Cases
Primary
- Splyce Blue and White are the foundation of the brand. Most work should lead with this combination, when in doubt, start here.
Haze
- Acts as a softer alternative to White. Can be used alongside any palette color, but is always secondary to White. Reach for White first.
Secondary
Splyce Gold and Haze support the primary palette. Both are secondary to their counterparts: Gold to Blue, Haze to White.
Slate
- Functions as an alternate brand aesthetic, not a default color. Can be used alongside any palette color. Use intentionally and sparingly for a cooler, more neutral tone.
Gold
- Used as a graphic and typographic accent only. Applies to lines, icons, borders, dividers, and select text treatments. Can highlight specific words or supplement bold text on Blue backgrounds. Never used as text on White.
Black
- Pairs with White, Slate, and Haze only. White is the default partner; most Black applications will use only Black and White with Slate and Haze introduced as accents to add depth and variation. A Black-based layout should always read as Black and White first. Text is always Black or White depending on the background; Slate and Haze are never used as text colors.
*Examples of how we use color in practice for Splyce
Four | Typography
Typography
Montserrat Black
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*;"
Montserrat Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*;"
Montserrat Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*;"
Rustico V2 Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*;"
Download Typefaces
Now go make some dope sh*t!